As the link explains, when World War 2 ended, the Bristol Aeroplane Company decided to add automobiles to its product portfolio. To expedite the development program, Bristol bought the small, BMW-oriented English carmaker Frazer-Nash in 1946, also acquiring data on the prewar BMW 328 motor from Eisenach in a war reparations deal. The result of this complexity was that Bristol used its version of the 328 sports/racing motor for its new car line.
The chassis of the new Bristol was derived from the frame of the BMW 326 sedan, though its body was a coupé more in line with the BMW 327, the coupé variant of the 326. I wrote about those designs here.
As background, here are relevant wheelbase numbers: The BMW 327 coupé's was 108 inches (2750 mm); the BMW 326 sedan's was 113 inches (2870 mm); and the Bristol 400's was 114 inches (2793 mm).
The Gallery below includes an image of a BMW 327 for reference, even though the Bristol design is not credited as being related. Bristol 400 images below are from Iconic Auctioneers. The photo of the BMW is of a car listed for sale.
The nearest-related BMW design to the Bristol 400.
A bit contrary to what I noted above, there are indeed some superficial resemblances to the BMW 327 -- though most cars from the same general era share thematic features. That said, note the overall profiles, the hood cutlines and the door arrangement. Passenger compartment greenhouses are similar aside from the B-pillars and related quarter windows. They share the same turn-indicator wand position abaft of the pillar. The six-inch (147 mm) wheelbase difference seems to be found forward of the rear fender.
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