I thought you might be interested in seeing some overhead views of examples of the new Studebaker design. Note that these were created before Raymond Loewy's industrial design firm was hired to style Studebakers.
This and other 1936 Studebaker advertising claimed that Helen Dryden was responsible for the cars' design. From what I've read, her contribution was mainly in regard to the interior. As for the exterior, its styling is entirely in line with the styling fashion of that model year. Since Studebaker (so far as I know) did not rely on body-making firms such as Murray and Briggs (which had their own styling staffs), it seems likely that Studebaker either had some internal design capabilities or hired consultants. I'm drafting this post in Hawaii, far from my reference library, so readers who know the source of '36 Studebaker styling are encouraged to Comment.
1936 Studebaker Dictator Cruising Sedan - car-for-sale photos
Some background on "Dictator" as a Studebaker model name is here. Dictators were the firm's entry-level models. The top of the car is pure sheet-metal -- no fabric insert that was common previously and found on some mid-late 1930s American cars. The top is more rounded than flat, related to sheet metal stamping technology of the day. Also rounded are window framing and, especially, fenders. The hood plan view tapers toward the grille that avoided the current "fencer's mask" grille design fad. Headlight assemblies are teardrop shaped, a common 1930s gesture to streamlining.
The trunk is a distinct shape attached to what otherwise would be a steep "fastback" profile. In those days, a number of American cars with this configuration were deemed "touring sedans" because this feature allowed for greater luggage storage space than could pure steep-fastbacks. The puffy fenders provide room for a broad running board.
1937 Studebaker Dictator Business Coupe - RM Sotheby's photo
The coupe design looks a lot less conventional 1936-37 than the sedan pictured above. This especially has to do with the passenger compartment not-very-greenhouse with its distinctive wedge-shaped backlight window, a unique Studebaker feature.