For the public at large, a more sensational feature was its publicized price: $10,000 (actual list was $9,695). A lot of money in those days. Google AI has consumer prices increasing 12.24 times, making the publicized price $122,400 in 2026 dollars. Put another way, a 1956 Ford Victoria hardtop coupe listed at $2,194, so the Mark II cost more than four times as much as that fairly standard car.
I wrote about the Mark II here, and presented competitive alternative designs here.
However, rather than evaluate the Continental's styling in reference to the original, classic Lincoln Continentals, for today's post I'll try to evaluate it as an independent effort.
The color of the featured car below is not very attractive. I selected its photo series because the colors and lighting show body forms better that can be seen on the usual images of black-painted Continentals.
1957 Continental Mark II - Broad Arrow Auctions photos
The Mark II debuted in the Fall of 1955 when panoramic (wraparound) windshields were at the height of their American fashion. More will be said about it below, but for now I'll assert that its design was unique in its day.
Wheelbase is fairly long at 126 inches (3200 mm), same as '56 Lincolns, but not as long as those of contemporary standard Cadillacs. Regarding proportions, the passenger compartment greenhouse strikes me as being too short for the car's length. A slightly shorter hood/front end, say 6-9 inches (150-229 mm) worth might improve matters. Also, a similar reduction in rear overhang would be useful stylistically. That said, large, long trunks were becoming accepted practice then, so that overhang was a marketing consideration.
The backlight window curve echoes the windshield's. Salient rear feature is the rounded cover over the spare tire's interior space (it was mounted at that angle, placed behind the trunk's floor. It was a major linkage to the original Continental's appearance -- spare tire mounted behind the trunk.
Another mid-1950s feature is the engine exhaust venting in the rear bumper ensemble instead of the usual pipes set below the bumper.
The angle of the spare tire shape seems about the same as that of the backlight, a subtle, unifying touch if so. Rear fenders are strongly defined at their tops and aft ends. Tail light assemblies are discretely done.
Side character sculpting related to the fenderline except at the very front. Its upkick by the rear wheel opening is a subtle, useful detail. However, the rear fender upkick is too close to the forward anchorage of the C-pillar, creating a small zone of fussiness. I wonder if the C-pillar is too wide. Note the A-pillar angle. Similar to '55 Chryslers and DeSotos, but wrapped farther aft.
The crisp, nearly-flat, nearly-linked windshield and side window tops was unusual; most American windshields were taller than the side windows in the mid-1950s. Headlight assemblies are "frenched" and aggressive, another '50s thing.
The grille's shape is wide and bold, but the "eggcrate" mesh is subtle by comparison. Turn indicator/running light assemblies mimic the rear end's engine exhaust ports.
1956 Continental Mark II - Daniel Schmitt photos
Bonus images showing the design from a higher perspective. From here, the hood/front still seems too long, and the greenhouse too short.
The after part of the design flows better than the frontal.
1956 Continental Mark II - Broad Arrow photos
Now seen from near-overhead. This clearly shows how window/windshield tops and adjacent roofline form a coherent visual unit almost unique in 1955 America. (Studebaker was the other main exception to that norm.)
From above, the hood/front doesn't seem too long. So maybe it's the fender length with those protruding headlight assemblies that's causing the visual problem.






























































