Monday, July 18, 2022

Giugiaro's Mid-1970s Production Cars' Theme

Master stylist Giorgetto Giugiaro (Wikipedia entry here) designed concept and production cars in a variety of styles over his career.  During the early-mid 1970s and thereabouts his theme for production cars emphasized a near-universal shape for rear side windows along with tall, airy passenger compartment greenhouses.

These similarities likely had to do with maintaining brand identification because those production automobiles were almost entirely from only three carmakers: Volkswagen, Alfa Romeo and Hyundai.  However, to some degree his designs were for competitive models, so brand image consistency was a casualty to fashion at times.

These are discussed below.  Most images are from the manufacturers.

Gallery

1971 Alfa Romeo Alfasud
The Alfasud ("South Alfa") had to do with a government project to stimulate economic growth in Italy's south.  Alfa Romeo built a factory in the Naples area to produce the new design.  Note the tall passenger greenhouse.

Rear quarter view.  The aft side window features a small frame reversal ("dogleg') on its rear edge.  In this case, it was related to the functionally necessary shaping of the rear side door.

1973 Alfa Romeo Alfasud Ti
But the dogleg was retained when a two-door Alfasud appeared.

1973 Volkwagen Passat
Giugiaro used that shape again when he styled the aft end of the Volkswagen Passat.  (The front half of the car was existing styling from an Audi model.)

Rear quarter.  This design is angular, a Giugiaro sub-theme seen on some of the designs pictured here.

1975 Volkswagen Golf
The Golf marked VW's departure from rear mounted, air-cooled motors.  Golfs and later Volkswagens had front-located fluid-cooled motors and front-wheel drive.  The Golf's shape is "thicker" than the more airy Passat, but the greenhouse is tall and there's that window dogleg in softened form.

1974 Volkswagen Sciroccos
Giugiaro continued his Passat theme of crisp surfaces.  As usual, the greenhouse is tall, but the dogleg profile is missing for once.

1974 Alfa Romeo Alfetta GTs
The sporty Alfetta has a softer lower body, but Giugiaro's greenhouse theme remains.

1975 Hyundai Pony
This car can be considered a "thinner" Golf thanks to its flatter side sculpting.

1976c. Alfa Romeo Alfasud Sprint
This sporty Alfasud  comes off as a smaller, more angular Alfetta.

1981 DeLorean - BaT auction photo
A somewhat later design in the mould of Giugiaro's 1970 Posrche-based Tapiro concept, it retains the theme elements discussed above.

1 comment:

Anonymous said...

Giugiaro was seemingly much like Pininfarina in successfully selling essentially the same design to multiple automakers (e.g.: Peugeot 404, Fiat 1800 and the BMC Farina saloons).