Thursday, June 18, 2020

Transatlantic Badge Engineering: Chevy Chevette and Opel Kadett "City"

A while ago I wrote about General Motors' Chevrolet Chevette, a small car that sold fairly well despite being unimpressive in many ways.  The Chevette was part of a 1970s GM initiative to have a basic platform serve as the basis for cars branded and assembled in the various parts of the world where GM had a presence.

That was the 1973 T Platform, and the link lists the many models associated with it.

Given the badge engineering theme of the present post, I will focus on two models that share the same two-door hatchback body -- an American Chevrolet Chevette and a German Opel Kadett C "City."

The Chevette's wheelbase is one inch (25 mm) longer than the Opel's, but most body features are the same aside from the front ends, as noted below.  Motors and interior trim also differ, but so far as styling is concerned, the cars are in badge engineering territory.

Gallery

The Opel Kadett C using the T Platform entered production in 1973.  The car shown here is from a few years later, but shows the basic two-door styling with its notchback/bustleback trunk.

The "City" hatchback (three-door) version appeared around 1975.  This is the body shared with its transatlantic cousin.

City rear quarter view.

City with its hatch raised.

A 1976 Chevrolet Chevette hatchback posing in a publicity photo probably with Chevy executives.  The Chevette's front differs from the Opel in several ways.  The forward-thrusting fender line and grille are replaced by a back-sloping grille and headlight assemblies.  The bumper is beefed up to accommodate US government impact regulations.  The detailed designs of the grilles also differ.

Seen from the rear quarter the cars are the same aside from some minor trim variations.

2 comments:

dberger223 said...

I do not think much of the Chevette, but... why did not Chevrolet make up a sportier version as Corvair had with the Monza. With some heated up engine power and beefed up suspension, could have been a sporty little four door.

emjayay said...

I just looked up the interiors. The Opel dashboard has roundish things and the Chevette has squarish things.