Thursday, January 25, 2024

LaSalle-Successor Cadillac Series 61's Short Saga

Setting aside the single-year marketed 1939 Cadillac Series 61, this post deals with the Series 61 that from 1941 served as Cadillac's entry level model into the 1951 model year.

This Series 61 began as replacement for the discontinued Cadillac companion brand LaSalle that ceased production in 1940.   I posted about that here.  Some Series 61 background from Wikipedia is here.

The standard Cadillac during those years was the Series 62 that usually out-sold the 61s despite having a higher price range.  Here are some sales data (Series 61 first, then Series 62, finally the ratio of 61 to 62 sales):

1941:  29,250  24,726  1.18

1942:  5,700  4,960  1.15

1946:  3,001  18,566  0.16

1947:  8,555  39,835  0.21

1948:  8,603  34,213  0.25

1949:  22,148  55,643  0.40

1950:  26,772  59,818  0.45

1951:  4,700  81,844  0.06

As can be seen, 61s sold comparatively well early in their career and again shortly before the line was cancelled.  The reason for cancellation might have been because its body platform was being phased out.  Aside from model years 1948 and 1949, Cadillac 61s and 62s did not share the exact same body platform.   Cadillac 61s used General Motors' B-bodies through 1947, then after 1949 used what I call the Lesser C-body, whereas Series 62 Cadillacs used the basic C-body.  Lesser-C sales dropped dramatically in 1951 because models such as the Buick Special switched to a redesigned B-body that year.  So Cadillac management apparently decided to base production on mainline C-bodies to economize on tooling expenses.

Some of my thoughts on the Lesser C-body are here.

Below are images comparing Series 61 Cadillacs with Series 62 examples.  Unless noted, images are of for-sale cars.

Gallery

1941 Cadillac 61 Touring Sedan
The link to my earlier post shows similarities between this design and designs proposed for 1941 LaSalles.

1941 Cadillac 61 Touring Sedan
B-body Cadillac 61s had a 126-inch (3200 mm) wheelbase.

1941 Cadillac 62 Touring Sedan
C-body '41 Cadillacs had the same wheelbase.  An easy spotter's guide to 4-door sedans is that C-body sedans were 4-window, whereas B-body sedans were 6-window.

1942 Cadillac 61 - Barrett-Jackson Auctions photo
An attractive design, even with those extended front fenders. 

1942 Cadillac 62 - BaT Auctions photo
C-body wheelbases were increased to 129 inches (3277 mm) for 1942.  The added length was ahead of the cowling, and this resulted in longer front fenders.  Those larger fenders strike me as looking too heavy, unlike the Series 61 version.

1946 Cadillac 61
Early post- World War 2 Cadillacs were nearly identical to the 1942 models.

1946 Cadillac 61

1947 Cadillac 62

1948 Cadillac 62
Most Cadillacs got a new C-body for 1949 and 1950.  Series 61s looked like the 62 shown here except they didn't have the chrome plaque abaft of the front wheel opening.  Wheelbases were 126 inches.

1950 Cadillac 62 - Mecum Auctions photo
Cadillacs were redesigned again for 1950.  Here is a general view.

1950 Cadillac 62
Side view.  Again, a 126-inch wheelbase.

1950 Cadillac 61
The Lesser C-bodied 61, on a 122-inch (3099 mm) wheelbase again.  The most obvious differences have to do with the passenger compartment greenhouse.

1951 Cadillac 62 - Mecum

1951 Cadillac 61
The final year.

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