Monday, June 21, 2021

Cars With 1950-Vintage General Motors-Style Fenders


The title of this post is cryptic because I couldn't find a brief way to describe the fender design in question.

The Mecum auction photo above of a 1949 Buick should tell the tale visually.  What we see is a front fender that sweeps towards the rear where it is met by a separate rear fender.  And the upper profile lines merge, making the rear fender slightly less distinct than would have been the case had the profiles not merged.

This concept appeared on mass-production cars in America starting with the postwar-redesigned General Motors C-bodies used on most Cadillacs and Oldsmobile's 98 line.  The design spread to all GM brands for 1949.  A few years later Packards and senior Chrysler brands featured such fenders.  By the 1957 model year, it was no longer used.

The advantage of that fender design on the relatively tall cars of the time was that the distinct rear fenders reduced the visual bulk of what otherwise would likely be slab fender sides.

More information is provided in the image captions below.  Unless noted, photos are from the manufacturer or are of cars listed for direct sale.

Gallery

1933 Pierce-Arrow Silver Arrow - RM Sotheby's auction photo
Only a few of these Phil Wright designed Silver Arrows were made.  This might be the first use of a fender design similar to the subject of this post.  GM stylists were surely aware of this car.

1947 Studebaker Commander Starlight Coupe - Bonhams auction photo
Very close to the GM design was the fender treatment on postwar Studebakers.  As with the Silver Arrow, the upper fender profiles do not quite merge.

1948 Oldsmobile Futuramic 98
Here is an early example of the GM design.

1948 Cadillac 62 - Barrett-Jackson auction photo
A Cadillac with those fenders and the first Caddy tail fins.

1948 Cadillac Fleetwood Sixty Special touring Sedan - Mecum auction photo
Sixty Specials received a unique, more squared-off frontal profile of the aft fender.

1949 Chevrolet Styleline Coupe
Chevy's used GM's new A-bodies.  The rear fender was removable, as emphasized by the narrow chrome strip surrounding most of it.

1949 Pontiac Business Coupe
But A-bodied Pontiacs had integral rear fenders.  Chevrolets got these for the 1951 model year.

1953 Chevrolet Bel Air - Barrett-Jackson
New A-bodies appeared for 1953-54, retaining the fender treatment.

1954 Pontiac Star Chief Catalina - Mecum
Pontiac Star Chiefs using the A-body were long cars, the extra length found on the trunk area.  Compare this rear fender with that of the Chevy in the previous image.  This was the final model year for General Motors cars having that fender design.

1953 Chrysler New Yorker
Chrysler Corporation used the design on its 1953-54 Chrysler and DeSoto brands.

1954 DeSoto FireDome
By 1954 the fender design seemed out-of-date to many potential car buyers.

1951 Packard 400
Restyled 1951 Packards also featured the design.

1955 Packard Patrician
1955 Packards were heavily facelifted.  Rear fenders received vertical fronts somewhat like the Cadillac Sixty Special shown above.  Note the side chrome swath, chrome strips and the fake fender airintake.  All of these served to disguise the now-dated fender design.

1955 Packard Clipper
Packard's entry-level (for the brand) Clipper line had more visible rear fenders that featured a revised front profile.  1956 was the last year for this body design.

7 comments:

Libraryboard said...

I rarely, actually never, disagree with your judgment, but here I do. I think 1949 was the pinnacle of U.S. auto design. After 1954, most cars relied on chrome zigzag two-toned slab sides. Think 1957-59 cars with all that, what? Side Art? In retrospect, to me, the 1949 cars hit it right on the nose with those "crouching power" rear haunches. Just my taste and as they say, "Your mileage may vary".

emjayay said...

I've noticed the postwar rear fender (or sort of fender) thing too. Many car stylists just couldn't get quite past the idea for a long time. The first postwar design Chrysler products, being the most traditional, also blended the front fender shape into the body instead of continuing it to the rear. And even on the 1947 Studebakers the part of the fender shape on the rear door wasn't separate like on two door models.

Ford showed 'em how to do a no-fenders pontoon body with the top of the fender/body line almost right up to the windows, and without looking like a blimp. GM and Chrysler resisted until 1954 and '55. But the biggest body GM cars (big Buicks and Cadillacs) still had that line dropped a few inches below the windows, and all the GM's had rounded bump-up to still suggest the rear fender.

santos said...

Look at the 1949 Mercury with its fenders blended into the body up to the doors then goes down and almost disappeared to the rear.

Currell Pattie said...

That's a 1949 Fleetwood Sixty Special, not a 1948.

Presently have one, and also had a 1948 Fleetwood Sixty Special. Difference (mainly) are grille, foglights, dash, and engine). As super trivia, the Goddess hood ornament is mounted 1" closer to the front on the '49, in order to make the hood appear longer. Currell Pattie

Donald Pittenger said...

Currell -- Thanks for the correction. I should have caught that because I am well aware of Caddy grille changes 48 to 49. I checked Mecum's page and they had the correct year, so it's clearly my mistake.

I notice that I have the same mistake (due to my image filing system) in another post.

Anonymous said...

The 1955 Mercury also has vestiges of the rear fenders

Anonymous said...

Oh, by the way, the 1955 Mercury has vestiges of rear fenders.