Monday, October 28, 2019

Morris 1948 Badge Engineering -- And More!

What follows is not "badge engineering" (different brands of cars with minor appearance differences) in the narrow sense.  It is definitely the use of major body components by two brands and various models.  And in one instance regarding appearance, there is true badge engineering.

The subject matter is variations on Morris Motors' first postwar design.  The primary model was the best-selling Morris Minor that I wrote about here.

The postwar Minor began as a two-door saloon (sedan), and it wasn't until around the end of 1950s that a four-door version appeared.  That version used the body shown below.  However, abaft of the forward edge of the C-pillar, two-door and four-door Minors used the same 1948-vintage stamping.

Using the body discussed above, from the cowling aft, front ends and wheelbases varied depending upon the motors used.  Those cars were the Morris Oxford MO (97 inch, 2646 mm wheelbase), the Morris Six MS (110 inch, 2794 mm wheelbase), and two Wolseley models, the 4 cylinder 4/50 and six cylinder 6/80 (respective wheelbases 102 inches, 2591 mm, and 110 inches, 2794 mm).  Note that the Morris MS and Wolseley 6/90 have the same wheelbase: these are the badge-engineered models.

Gallery

1948c. Morris Oxford MO
The smallest of this set.  Note the stubby front end and the shaping of the fender extension over the front door.  This fender design is that of the Morris Minor.

1948c. Wolseley 4/50
The 4-cylinder Wolseley carries a high hood and grille that visually define the brand.  The section of the fender overlapping the front door is shaped differently from the Oxford's.

1948c. Morris Six MS
Two views of the Morris Six.  It's hard to see here, but the grille's design differs from the Wolseley's, being more curved, less severe. The fender line here is the same as the Wolseley's, not the Oxford's.

1948c. Morris Six MS
Aft ends of all these cars were essentially the same.

1948c. Wolseley 6/80
The top of the line shown here is this six-cylinder Wolseley.  These were popular police cars in England.

1954 Wolseley 6/80 for sale photo

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