The third 1960 American compact car was the Ford Falcon (Wikipedia entry here), the subject of this post. Its first generation (treated here) was sold during model years 1960-63, and the third generation cars were last marketed for 1970.
Non-North American readers are reminded that an American "compact" car is roughly the size of a standard size European sedan. For example, the wheelbase for the 2001-2007 Ford Mondeo is 2,754 mm (108.4 in), and that for the current U.S. compact Ford Fusion is 107.4 in (2,728 mm). Wheelbase lengths for the 1960 American compacts were: Chevrolet Corvair, 108 in (2,743 mm); Plymouth Valiant, 106.5 in (2,710 mm); and the Ford Falcon, 109.5 in (2,781 mm) -- all almost the same.
Ford's Falcon was the most conservatively designed of the three and its first-year sales about equaled the combined sales of its two competitors. The Valiant featured odd, Virgil-Exner type styling and the Corvair had an air-cooled motor mounted at the rear, Volkswagen-fashion. Here was a clear case of cautious, conventional styling and engineering winning over creativity.