Chrysler's Other 1950 Concept Car from Italy

Chrysler Corporation's first postwar "concept car" was the Plymouth XX-500 of 1950 that wasn't actually a true Concept Car.  I wrote about it here in 2015.

I put the term "concept car" in quotation marks because the design was never an attempt to test styling features for future production consideration.  Instead, its main purpose was the evaluation of the assembly skill of its Italian coachbuilder -- Carrozzieria Ghia.

Also evaluated at the same time was Pinin Farina, whose work was judged marginally less excellent than Ghia's.  As David Holls and Michael Lamm explain in their essential book "A Century of Automotive Style," page 192:

"Both coachbuilders received chassis through Chrysler's overseas branch, and both fabricated sample bodies on them.  [Chrysler chairman] Keller didn't care what the designs looked like, but he wanted [Virgil] Exner to compare Ghia's and Pinin Farina's craftsmanship and standards of quality."

Here is where things become complicated.  Some sources I've come across say that Chrysler supplied a design that both firms were to actualize, but that Ghia ignored that and built a car they designed.  Other sources claim that there was no directive from Chrysler, each coachbuilder doing its own thing.  Perhaps documentation exists in old Chrysler Corporation archives that would clear up this matter from 75+ years ago.  Absent that, all I can do is speculate.  I do that below in captions for images of Pinin Farina's design.

Gallery

Here is the Pinin Farina car seen parked on a street, probably in the Detroit area.

It's occupied by what appears to be a family doing weekend shopping or some other ordinary activity.  I'll speculate that Chrysler was going to have the car trashed -- a fairly common fate of concept cars in those days, and the driver might have been a worker at the trashing facility, taking it out for one last spin.  Another speculation is that he works for Chrysler in some capacity and was able to borrow the car from a corporate motor pool for the day.

A Pinin Farina rendering of the design done in the exaggerated style used in Italy in those days.  Might this mean that the design is Farina's, and not Chrysler's?  Note the two-piece windshield here, and that the actual car's windshield is one-piece.

Now for some photos taken in Turin by the coachbuilder.

Here is where the design gets interesting in terms of its source.  The image below is of the grille design on 1951 and 1952 Dodge cars.  Note the segment above the main, bold horizontal chrome bar.  It includes five vertical "teeth."  The Pinin Farina grille also features a bold horizontal bar with an above-segment with three such "teeth."  Does this mean that the design was Chrysler's, where the Dodge grille design  was already slated for production and included in the package sent to Italy?  Or was Farina informed of that future Dodge design detail?  The Plymouth XX-500 by Ghia was first shown to the public on 17 March 1951 at the opening of the Chicago Auto Show.  This was a month or so after 1951 Dodges were announced to the public.  The two Italian cars were probably completed at least half a year or so before that.  So it is unlikely that Pinin Farina came up with the Dodge grille concept in time to influence the production design.  Therefore, it's almost certain that the grille design concept came from Chrysler one way or another.  But the source of the overall design Pinin Farina built remains unclear, as best I can tell.

A 1952 Dodge Cranbrook hardtop coupe.