Nowadays, crossover SUVs seem to be the hottest market segment in the US, which implies that lift-up back doors are acceptable. Perhaps for that reason and possibly because Honda Civics share the same platform worldwide, Honda is now importing Civic Hatchbacks from England. That last detail makes economic sense. Hatchbacks sell well in Europe, so the production line in Swindon is justified for that reason alone, and additional production sold in American becomes icing on the cake, even if sales here are not huge.
And what of its styling?