That's a glamorous (though not well painted) Italian lake district scene in the Fiat publicity image shown above. And the car?
According to this Italian language Wikipedia article, Benito Mussolini proposed to Fiat that they create a model that would compete in terms of prestige with Mercedes-Benz.
And Fiat tried, with its 2800. Nearly 630 were built over 1938-1944, about a third being military adaptations of the chassis. Fiat 2800s were used by Mussolini, the Pope and some affluent Italians.
The English language Wikipedia entry is here.