Some are flashy, far-out designs. A few might exist as excuses for young members of styling staffs to let off creative steam. Others might be public relations gestures intending to cast the carmaker as a far-seeing firm. Or maybe the two possibilities are combined in one car.
Other such cars are intended to prepare the buying public for features on production cars due for release within the next few years. At one extreme are thinly disguised versions of future production models. At the other are a few details on one of those flashy, futuristic dream cars.
General Motors' Motorama traveling shows of the 1950s included concept cars of all stripes because the company was rich and could afford both the shows and those custom-made cars. The first major Motorama was held in 1953 Nearly all the concept cars in that show were geared to preview features on GMs major Oldsmobile, Buick and Cadillac redesigns for the 1954 model year. Among these was the Buick Wildcat, the first of a series of Wildcat show cars appearing in 1953-55 Motoramas.
Seen from the front three-quarters, the Wildcat has pleasing looks. It would look better if those Buick "portholes" that normally were on front fender sides were not placed atop the fenders where they are hard to see. They should have been eliminated. The two air intakes on the hood do help enliven an otherwise bland surface, but other treatments might have done that job better. The worst part of the design is the trunk lid -- oddly shaped, weird detailing.