The 1963-vintage Studebaker Avanti (details here) was an outstanding design that only amounted to about 4,600 being built. It was not a luxury car but, according to this source, its price was a bit more than that of a Chevrolet Corvette sports car. Not cheap. The Avanti was essentially a "roll of the dice" for a failing company, a situation akin to the birth of the Cord 810, for example. Sales suffered because of problems resulted from its being rushed into production, another declining-enterprise symptom.
I wrote about the Avanti here, focusing on two photos I took of a new one in 1963. Those photos are included below (but here I adjusted the contrast and sharpness slightly). I mentioned that I would get around to analyzing Avanti styling later. Well, now it's "later" and my comments are in the image captions below.