From 1928 into 1933 Pierce was owned by Studebaker, which did survive the Depression, but with difficulty. Pierce-Arrow developed its final restyling towards the end of the Studebaker relationship with new lines introduced for the 1934 model year.
Pierce-Arrow was doomed no matter how good the redesign might have been. This was because sales probably could not have recovered to the point that a late-1930s restyling could have been afforded. Unfortunately, the 1934 design had at least one flaw that limited its success, as we shall see below.