Modernist ideology in the fields of architecture and design has contended that simplicity is better than complexity. Form should follow function and ornamentation is to be avoided. This "purist" point of view was held by industrial designers in the 1930s and seems to have infected some (but not all) American automobile stylists in the late 1940s and again around the year 2000. A variation on this was the notion that the shape of a car should be its most interesting visual feature, so ornamentation is best minimized, if not eliminated. My impression is that some General Motors stylists of the 1990s held that sculpturing sans-ornamentation was the way to go.
Today's post presents some examples of cars with simple body shapes and not much ornamentation. This is not to say that such an approach to styling is bad; my point is that it is not necessarily a means to aesthetic success.