Thursday, November 6, 2025

General Motors' 1949 Hardtop Coupes

In 2015 I posted "Design Classic: GMs Original Hardtops."  It dealt with General Motors' 1949 C-body hardtops from Cadillac, Buick and Oldsmobile, and the similar 1950 hardtops from Pontiac and Chevrolet.

I wrote:

"Nowadays, the term "hardtop convertible" might refer to convertibles with retractable metal tops.   But from the late 1940s until the mid-1970s, the reference in the USA was to a car body with a fixed, metal roof where there was no B-pillar.  When windows were rolled down, there was nothing but open space between the the A and C pillars.  The style was very popular, and [nearly] every American automobile firm had them in their lineup at one time or another during those years.

"Cars with that configuration appeared long before General Motors' 1949 model year introduction of the style.  But it was GM's market dominance that made hardtop convertibles common.  The term was coined because convertible coupes lacked center posts, and the new design basically was a coupe lacking center posts, thereby evoking the look of convertibles with their cloth tops raised.  'Four-door hardtops' appeared on some GM brands in 1955, and by the following year they were available for all GM and Chrysler marques.

"One reason for the sudden popularity of hardtop convertible coupes was that those initial GM designs were very attractive, as we shall see below.  They first appeared on 1949 Oldsmobiles, Buicks and Cadillacs, but those lines were restyled for 1950 and the original top design was abandoned.  Chevrolet and Pontiac got the redesigned GM A-body in 1949, but didn't have hardtop convertible versions until 1950. However, the hardtop design they finally got was that used by GM's senior brands for 1949: they continued its use through the 1952 model year."

Today's post treats those 1949 hardtops from Oldsmobile, Buick and Cadillac in more detail.  They were a one-model-year-only affair because the 1948 vintage C-body was replaced for the 1950 model year and hardtops were also redesigned.

Influential that those first-generation hardtops were, not many were built.  Production totals were: Oldsmobile, 3,006; Buick, 4,343; and Cadillac, 2,150.  One factor might have been price, for hardtops then and later were generally more expensive than other models.  For example, the 1949 Oldsmobile 98 Holiday hardtop was listed at $2, 973 -- the same as the Convertible, whereas the most expensive 98 4-door sedan's listed price was $2,594.

Gallery

1949 Oldsmobile Futuramic 98 Holiday Coupe - General Motors photo
First, a few "establishment" photos.  These and the others follow ascending GM brand status: Oldsmobile, Buick and Cadillac.  Above is a publicity image of the Olds hardtop.  1949 Oldsmobiles had very little chrome trim, including this top-of-the-line model.

1949 Buick Roadmaster Riviera - unknown photo source
Buicks received their traditional chrome "Sweepspear" side trim early in the '49 model year.

1949 Cadillac 62 Coupe de Ville - General Motors photo
An example retained by GM for display purposes.  Note the tail fins, introduced on 1948 Caddies.

1949 Oldsmobile Futuramic 98 Holiday Coupe - Mecum Auctions photo
Front quarter views.  Automotive glass technology was rapidly improving, but the curved windshield is still a two-piece affair.

1949 Buick Roadmaster Riviera - BaT Auctions photo
Buicks were powered by inline-8 cylinder motors, so the hood had to be long.  Oldsmobiles and Cadillacs had shorter V-8 engines.

1949 Cadillac 62 Coupe de Ville - Mecum Auctions photo
C-body hardtop roofs were fairly rounded.

1949 Oldsmobile Futuramic 98 Holiday Coupe - car-for-sale photo
These early hardtops shared the same passenger compartment greenhouse structure.

1949 Buick Roadmaster Riviera - BaT Auctions photo
Here the windows are rolled up, showing the narrow chrome window framing where a B-pillar would have been.

1949 Cadillac 62 Coupe de Ville - Mecum Auctions photo
That greenhouse design was excellent -- maybe a bit unusual for a first attempt at a concept.

1949 Oldsmobile Futuramic 98 Holiday Coupe - Mecum Auctions photo
The backlight window is fairly narrow and low, perhaps restricting rear vision for drivers a little.

1949 Buick Roadmaster Riviera - Mecum Auctions photo
That might have been partly due to the 1949 glass forming technology.  Note that the backlight was in three segments.

1949 Cadillac 62 Coupe de Ville - Mecum Auctions photo
The Cadillac's trunk lid is higher than on those of the other cars, but the bottom edge of the backlight window is the same on all three.

Monday, November 3, 2025

Carrozzeria Touring's BMW and Alfa Romeo "Aerodynamic" Designs

If one casually thinks of Italian carrozzieri, it's likely that custom-built car bodies come to mind.  But since World War 2 (and perhaps earlier -- I need to research this) some of the major coachbuilders had assembly lines, cranking out bodies of their design for carmakers.  Call it a kind of rationalization/conservation of design effort.

Even in the late 1930s, some more purely custom designs had shared features -- again an economy move of sorts.

Today's post deals with the case of three racing car designs by Carrozzeria Touring (Wikipedia entry here).  These are the 1938 Alfa Romeo 8C 2900 B Speciale Tipo Le Mans Berlinetta (link here), the 1939 BMW 328 Mille Miglia Berlinetta (link here) and the 1939 Alfa Romeo 6C 2500 Berlinetta Aerodinamica (link here).  The version of the latter shown below having a body recreated with the help of Touring's Carlo Felice Bianchi Anderloni, son of the firm's founder.

All three designs made use of Touring's Superleggera  (super-light) construction method involving a sort of space frame to which sheet metal cladding was attached.  The result was a surprisingly strong body that was noticeably lighter than a conventionally built body.  This was attractive to racing car engineers as a means of transforming engine horsepower into speed: the less weigh to push around, the better.

Gallery

1938 Alfa Romeo 8C 2900 B Speciale Tipo Le Mans Berlinetta - photo via Museo Alfa Romeo
This car and the others have "envelope" bodies where fenders and other features are blended into the basic shape.  This was for aerodynamic reasons.  An exception here is the headlights that would create unwanted air turbulence.  Because the Le Mans race is a 24-hour affair, perhaps it was thought that robust, correctly-positioned headlights were required during the hours of night time racing.

1939 Alfa Romeo 6C 2500 Berlinetta Aerodinamica - Broad Arrow Auctions photos
The following year, Touring came up with a more refined body style used here by Alfa Romeo and by BMW.  These cars have different wheelbases and front end designs, but are almost the same otherwise.

1939 BMW 328 Mille Miglia Berlinetta - images via carrozzieri-italiani.com
The BMW version.  Note front end differences.

1938 Alfa Romeo 8C 2900 B Speciale Tipo Le Mans Berlinetta - my 2019 photos at Museo Alfa Romeo
Being the first of its kind, styling seems awkward, though functional for a racing car.

1939 Alfa Romeo 6C 2500 Berlinetta Aerodinamica - image via carrozzieri-italiani.com
Much smoother shaping here.  The rear wheel opening could be covered.

Shorter wheelbase, so the shapes in the previous image are compressed.

The passenger compartment greenhouse is teardrop-shaped in plan view.  For some reason there is a backlight window that seems useless unless it provided a bit of visibility for the rear-view mirror positioned high in the interior.

The greenhouse has four windows instead of two, and the side profile is more tapered.  Otherwise, rear ends are similar in concept.

1939 BMW 328 Mille Miglia Berlinetta - my 2018 photo, BMW Museum in Munich
The rear here is more blended that that of the Alfa Romeo, again likely related to the shorter wheelbase and length.