I saw my first one 20 March 2022. Didn't know what it was at first because any nameplate it might have had was either obscure or missing entirely. I did see outlines of Ford Mustang ponies here and there, finally realizing that this car was one of those electric Mustangs that I had read about months before.
What were Ford's marketing people thinking? My guess is that since the Mach-E and its GT variant were performance-oriented electric cars, why not slap Ford's performance-oriented Mustang brand name on it to make things clear to potential buyers.
Regardless, I believe a price was paid. Brand-extensions (putting a brand name on increasingly diverse products) eventually cheapen the value of a brand. An electric SUV, despite its capabilities, is not a sporty gasoline-powered coupe or convertible. Short of being a pickup truck, it's about as far from the traditional Mustang image as a marketer could get.
Below are some Ford publicity images of the 2021 Mustang Mach-E GT.
They couldn't even name it the Ed-Cell?
ReplyDeleteLove the ed-cell comment.
ReplyDeleteThe car industry is killing the car with boring blobs like this.
Totally agree. I've seen both the highly touted current Mustang and the Mach-E outside and up close. They are both kind of bad to my eyes. The original Mustang, despite a lot of design compromises for cost, has a tautness and elegance that both of these lack. If anything they are referencing to some degree a fastback fatter and larger next model Mustang. Over at GM the current Corvette and Camaro are worse. All these cars are boy racer posers.
ReplyDeleteI'm not at all putting a pox on all modern/older car model referencing designs. Anyway, if they sell they did their job.